Client Overview

Royal YUM, a full-service restaurant offering an intimate and friendly dining experience, approached Cliovia to create a distinctive brand identity. The challenge was to design a logo and menu that reflected the restaurant's cozy atmosphere and catered to a diverse audience, including families, college students, church crowds, and business meetings.

Design Approach

Our approach to the logo design for Royal YUM was inspired by the brand's desire for intimacy, friendliness, and a cozy atmosphere. Leveraging the "Simply YUM" tongue element, we aimed to create a unique and recognizable logo that captured the essence of a full-service dining experience.

Logo Design

• Integrating royal purple hues for sophistication.
• Emphasizing the tongue element subtly for brand continuity.
• Blending royal colors with warm tones for a cozy feel.
• Incorporating playful elements to convey a fun atmosphere.
• Utilizing sleek typography and minimalist design.
• Highlighting the tongue element creatively to stand out.

Design Approach

For the menu design, our goal was to translate the restaurant's ambiance onto paper. We aimed to create a visually appealing and easy-to-navigate menu that reflected the diverse offerings suitable for various occasions.

Menu Design

• Incorporating royal colors and a classic layout.
• Emphasizing high-quality food imagery for an appetizing appeal.
• Using warm tones and inviting visuals.
• Implementing a balanced layout for a family-friendly aesthetic.
• Integrating modern design elements and vibrant accents.
• Showcasing a variety of dishes with creative presentation.

Results

The newly designed logo and menu have received positive feedback from both the client and customers. The cohesive branding has enhanced the overall perception of Royal YUM, attracting a diverse clientele and creating a memorable dining experience.