ViaTek built a strong reputation across Colorado through referrals, recurring customers, and strategic partnerships - but those channels alone couldn't deliver the predictable pipeline the business needed to hit its growth targets. Cliovia deployed a dedicated SDR and SDR Manager to build a repeatable outbound engine that booked qualified discovery meetings directly into ViaTek's calendar.
ViaTek had built a strong reputation in Colorado through referrals, recurring customers, and strategic partnerships. While these channels consistently generated high-quality business, they didn't provide the predictable pipeline required to support the company's long-term growth objectives.
To complement its inbound strategy, ViaTek partnered with Cliovia to establish a dedicated outbound sales development function - identifying ideal customer accounts, engaging decision-makers through personalized outreach, and booking qualified discovery meetings directly into ViaTek's sales calendar.
Over six months, Cliovia became an extension of ViaTek's commercial team, creating a repeatable outbound process that let leadership spend less time prospecting and more time closing opportunities.
Although ViaTek had an experienced technical and sales team, new opportunity creation depended largely on existing relationships. Leadership wanted a repeatable revenue engine capable of producing qualified opportunities every month.
Growth depended on referrals and inbound enquiries, with no structured system for generating net-new opportunities.
Leadership involvement in prospecting limited how much new-business activity the company could sustain.
There was no dedicated outbound sales development role - prospecting competed with delivery and account management.
Without a structured outbound motion, new-opportunity volume varied significantly month to month.
Prospective customers weren't consistently followed up with, leaving qualified interest to go cold.
Leadership had limited visibility into future revenue opportunities beyond the current quarter.
Cliovia deployed a dedicated Sales Development Representative, supported by an SDR Manager, to operate as an extension of ViaTek's commercial team - with a clear division of labor so each side could focus on its area of expertise.
Six months of dedicated outbound activity, from first-touch research through closed revenue.
| KPI | Result |
|---|---|
| Discovery Meetings | 55 |
| Sales Qualified Leads (SQLs) | 23 |
| Commercial Proposals | 16 |
| Closed Customers | 4 |
| Total Closed Contract Value | $120,000 |
| Average Contract Value | $30,000 |
| Estimated MRR Added | $10,000 |
| Estimated ARR Added | $120,000 |
| Status | Contract Value |
|---|---|
| Won | $50,000 |
| Won | $50,000 |
| Won | $15,000 |
| Won | $5,000 |
Total closed contract value across 4 new managed service agreements
Average contract value per closed deal ($120,000 ÷ 4 won deals)
Estimated MRR added, assuming annual agreements ($120,000 ÷ 12 months)
Estimated ARR added from the engagement's closed customers
The opportunity data also included qualified opportunities that did not close - useful insight into pipeline quality and competitive activity, and evidence the outbound program generated opportunities beyond the deals ultimately won.
| Status | Contract Value |
|---|---|
| Lost | $35,000 |
| Lost | $20,000 |
| Lost | $18,000 |
The most valuable outcome of the engagement wasn't simply the number of meetings booked or contracts signed. It was the establishment of a repeatable outbound sales process.
By introducing structured account research, disciplined outreach, and consistent follow-up, Cliovia enabled ViaTek to create a more predictable flow of qualified opportunities - while allowing the internal sales team to concentrate on high-value customer conversations. This operating model improved commercial efficiency without requiring additional internal sales headcount.
Our objective was to build a more predictable pipeline without distracting our internal team from serving customers and closing opportunities. Cliovia became an extension of our sales organisation, consistently delivering qualified meetings while giving us better visibility into future revenue. The structured outbound process has strengthened our commercial discipline and provided a scalable foundation for growth.
Cliovia helps B2B services and technology companies - from SaaS platforms to managed service providers - build scalable revenue engines through integrated sales development, GTM strategy, revenue operations, and AI-powered growth systems.
We help companies move from inconsistent growth to predictable, forecastable revenue.
Results reflect this specific ViaTek engagement, including the six-month activity, funnel, and revenue figures reported for the program. Individual outbound engagement results vary by industry, ICP, sales cycle, and market conditions. Contract values for lost opportunities reflect three specific deals from the data provided; remaining proposals were either still active or not represented in the dataset at time of reporting.
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