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Home/Lead Generation
B2B Lead Generation & Appointment Setting

Outbound Lead Generation.
Meetings That Actually Show Up.

We source, qualify and book meetings with your exact ICP across email, LinkedIn and multi-channel outbound — then make sure they show up. Tracked, reported and optimized from day one.

14d
To first qualified lead
79%
Meeting show rate
3.6x
Avg. pipeline ROI
We generate pipeline for
B2B SaaSIT MSPCybersecurityAgenciesFinancial Services
Numbers That Cannot Be Faked

From first lead
to booked, attended meeting

Representative outcomes from outbound lead generation and appointment setting campaigns across B2B industries including SaaS, professional services, logistics and manufacturing — covering the full funnel from sourcing to a meeting that actually happens.

14d
Median time to first qualified lead
Tracked across 87+ active campaigns. Fastest ever: 4 business days from campaign launch to first qualified lead delivered.
79%
Meeting show rate — prospects who actually attend
Only ICP-qualified, genuinely interested prospects are booked. Pre-call reminders and confirmation sequences included.
41%
Lead-to-meeting conversion rate
Percentage of qualified leads that convert to a booked, attended meeting within the first 30 days of delivery.
23%
Opportunity-to-close rate (post-meeting)
Percentage of booked meetings that convert into active opportunities progressing toward a commercial decision.
3.6x
Average pipeline ROI across active campaigns
Total pipeline value generated vs. total campaign investment across all active outbound engagements at the 6-month mark.
24–38
Qualified leads & meetings delivered per month
Median monthly delivery range across active clients. Top performers reach 50+ monthly in competitive B2B verticals.
ROI Evidence

Real leads. Real meetings.
Real numbers.

Representative results from four outbound engagements — spanning both lead generation and appointment setting. Every meeting pre-qualified against client ICP criteria before it hits the calendar. No phantom bookings.

Transportation & Freight
NorthPeak Logistics
No structured outbound motion. Sales team relying entirely on referrals with zero visibility into lead volume or pipeline.
●34 qualified leads in first 60 days
●29% email reply rate
●$240,000 pipeline generated
●3.5x pipeline ROI
● Representative outcome • Metrics from comparable campaigns
Financial Services
Meridian Capital Advisors
Reaching CFOs and VPs of Finance in mid-market companies with a message that cut through generic outreach noise.
●41 qualified leads over 90 days
●38% LinkedIn response rate
●$310,000 in pipeline value
●4.1x pipeline ROI
● Representative outcome • Metrics from comparable campaigns
Healthcare B2B
Summit Dental Group
Regional dental supply distributor needed a reliable stream of meetings with practice owners and office managers — a notoriously hard-to-reach audience.
●22 qualified appointments in 60 days
●81% meeting show rate
●19 converted to active opportunities
●$148,000 in new pipeline
● Representative outcome • Metrics from comparable campaigns
IT Managed Services
Clearview IT Consulting
Saturated MSP market. Every competitor running the same outreach. Differentiation and targeting discipline were the only path to traction.
●24 meetings booked in 60 days
●83% show rate
●3.8x pipeline ROI
●First meeting booked within 9 days
● Representative outcome • Metrics from comparable campaigns

* All company names above are illustrative. Metrics represent representative outcomes from campaigns of similar scope, ICP complexity and engagement model. Actual results will vary based on market conditions, offer strength and execution quality.

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FAQ

Lead gen & appointment
setting, answered

Everything you need to know before getting started.

Most clients receive their first qualified lead within 14 days and their first booked, attended meeting within 14–21 days. Full pipeline momentum typically builds within 30–60 days depending on your ICP and package.
Our average meeting show-up rate is 79%+ because we only book qualified, genuinely interested prospects and send automated reminders and confirmation sequences before every call.
A single in-house SDR costs $60–90K per year in salary alone, takes 3–6 months to ramp and typically produces 8–15 meetings per month. Cliovia delivers faster ramp, higher volume and full management — sourcing through to a booked, attended meeting — at a fraction of the cost.
Yes. On our Growth and Scale packages we include cold calling as part of the multi-channel outreach strategy alongside email and LinkedIn.
If a meeting does not meet your agreed ICP criteria we replace it at no additional cost. Quality over volume is our fundamental promise.
All packages include: ICP definition, verified contact lists, SDR execution, email and/or LinkedIn outreach, reply handling, meeting qualification and confirmation, CRM sync and weekly reporting.
Get Started

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and start booking?

Book a free 30-min strategy call. We will show you exactly how many qualified, attended meetings we can generate for your business.

30 secondsNo commitmentResults in 30-60 days

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